Suppliers usually have a high MOQ (5,000 - 10,000 pcs) for custom gravure printing due to plate-making costs. To negotiate, you can offer to pay the plate fees upfront in exchange for a lower per-unit price. If you are a startup, ask for Digital Printing options, which have much lower MOQs (as low as 500 pcs) but a higher unit cost. Always negotiate Incoterms clearly; FOB (Free On Board) is generally preferred for buyers who have their own freight forwarders, while DDP (Delivered Duty Paid) is better for those who want a hassle-free door-to-door delivery.