Selecting the appropriate material depends on the product's weight, fragility, and brand positioning. For heavy items, prioritize corrugated cardboard (flute grades A, B, or C) for superior structural strength. For luxury goods, opt for rigid paperboard (gray board) wrapped in specialty art paper to provide a premium unboxing experience. If sustainability is a brand pillar, ensure the supplier offers FSC-certified recycled paper or biodegradable PLA plastics. Always verify the GSM (Grams per Square Meter) to ensure the thickness meets your durability requirements.