When evaluating fish oil, the most critical factor is the concentration of EPA (Eicosapentaenoic Acid) and DHA (Docosahexaenoic Acid), rather than just the total oil weight. High-quality wholesale fish oil should also have a low TOTOX (Total Oxidation) value, typically below 26, to ensure freshness and lack of rancidity. Additionally, verify the purity levels regarding heavy metals (mercury, lead, cadmium) and PCBs, which must meet or exceed GOED (Global Organization for EPA and DHA Omega-3) voluntary standards.